Social media marketing
Social networking websites allow individuals to interact with one another and build relationships and share information and ideas. When products or companies join those sites, people can interact with the product or company. The interaction feels personal to the users, because of their previous experiences with social networking site interactions with other and now with other that feel the same about a product or service can talk about their experiences and views.
Social networking sites and blogs allow individual followers to “retweet” or “repost” comments made by the company about a product being promoted to share their views. By repeating the message, all of the user’s connections are able to see the message the post, therefore reaching more people as they post their own views. Social networking sites act as word of mouth tool. Because the information about the product is being put out there and is getting repeated by loyal customers, more traffic is brought to the product/company to be viewed.
Through social networking sites, products/companies can have conversations and interactions with individual followers. This personal interaction can instil a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience if the wish.
Twitter
Twitter allows companies to promote products on an individual level. The use of a product can be explained in short messages that followers are more likely to read. These messages appear on followers’ home pages. Messages can link to the product’s website, Facebook profile, photos, videos, etc. This link provides followers the opportunity to spend more time interacting with the product online. This interaction can create a loyal connection between product and individual and can also lead to larger advertising opportunities. Twitter promotes a product in real-time and brings customers in.
Facebook
Facebook profiles are more detailed than Twitter. They allow a product to provide videos, photos, and longer descriptions. Videos can show when a product can be used as well as how to use it. These also can include testimonials as other followers can comment on the product pages for others to see. Facebook can link back to the product’s Twitter page as well as send out event reminders. Facebook promotes a product in real-time and brings customers in.
As marketers see more value in social media marketing, advertisers continue to increase sequential ad spend in social by 25% of thier marketing strategy. Strategies to extend the reach with Sponsored Stories and acquire new fans with Facebook ads continue to an uptick in spend across the site. The Facebook attributes 84% of "engagement" or clicks to Likes that link back to Facebook advertising they offer. Today, brands can increase fan counts on average of 9% monthly, increasing their fan base by two-times the amount annually depending on how they use Facebook to market thier products.
Add example of Social media marketing that I have been using to promote a local business is
Where I have been building a social profile of the company for customers to follow events, car projects and new products being used by the company. As you can see the fan base has been growing since the beginning of the year and will be used to keep customer update on events, new product and services and promotions offered by the company. Will act as a relationship building tool between the company and customers so they can keep loyal customer and rewarded them with offers, and discounts and give information about products and events that are coming up.
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